Your event doesn’t necessarily need more flyers. It needs more feelings.
If you're wondering how to market a creative workshop or paint party without being pushy, this guide is for you.
When it comes to marketing your event, especially a paint and sip night or creative workshop, it’s not about hype.
It’s about connection.
Let’s break down how to promote your event even if you have a small audience, or none at all.
1. Post recap videos to show what they missed
Reposting is not repetitive; it’s smart.
- Clip together highlights from your last event in 20-30 sec videos
- Caption it with things like:
“If you missed this one, don’t worry, we’re back on [insert date]!” - Share warm, fun, human moments — people painting, laughing, holding up their art
- Use at least one group photo that clearly shows guests having fun. It builds trust faster than any caption can.
2. Videos = everything
Use short videos to give a feel for:
- Your painting setup
- Your teaching style
- The energy in the room
Stick to a simple marketing rhythm you can manage.
For example, 2 Reels and 1 regular post per week
This keeps your event visible without overwhelming your feed.
3. Don’t rely on social media alone
You don’t need a huge following. Just be discoverable where people are already searching.
- List your event on Eventbrite
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It helps people find you when they search “paint night near me”
- Share in local Facebook Groups
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Especially if your audience is 25+, this still works
- Pin your top post
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Make your best Reel or flyer the first thing they see on your IG or TikTok profile
4. Build social proof while you promote
- Use group photos and testimonials as soft-sell content
- Tag your venue and any local brands you’ve partnered with
- Encourage guests to repost and share their experience
Use 5–8 smart hashtags for visibility:
#PhillyEvents #PaintAndSip #GirlsNightOut #CreativeWorkshops #ThingsToDoCity
Marketing your event is really just storytelling with an invitation attached.
You’re not promoting, you’re welcoming people who most likely were already interested!
Want more event marketing tips or ready-to-use paint party tools?
Download the ZayxPaints Profit from Paint Parties e-book or explore my creative coaching to help you sell out your events.